The Travel Trade Supplier Certification Program ©
A Program to Assist Tourism Suppliers
New Markets and Getting More Business
Through Alliances with the
The overall objective of TradeSmart, The Travel Trade Supplier
Certification Program, is to expand the markets for New Brunswick’s
tourism products through building successful partnerships with the
travel trade domestically and internationally. This program currently
focuses on the North American travel trade market.
Specific program objectives include:
- Assist tourism suppliers with establishing appropriate practices
and policies to facilitate doing business with the travel trade
- primarily travel agents, tour operators and receptive operators;
- Recognize those suppliers that have appropriate practices and
policies and assist their efforts to develop successful business
partnerships with the travel trade;
- Assist the travel trade with developing relationships with
our tourism suppliers.
Benefits to Tourism Suppliers
Suppliers who meet the standards of the program will reap the
of being recognized as TradeSmart certified.
You will be:
- Profiled as a supplier with an
understanding of working
with the travel trade;
in travel trade publications (ads and editorials) and New Brunswick travel trade literature;
- Invited to participate in trade activities such
as educational visits, marketplaces, and more;
- As appropriate, based on tour operator needs on a case-by-case
basis, the Tourism Sales Team of the Department of Tourism and
Parks will profile and recommend suppliers who have been approved
for the program and who have demonstrated their continued adherence
to the guidelines;
- Referrals for travel trade business opportunities will be distributed;
- Reduced fees for future trade-related industry training;
- You will be profiled in the Province’s travel trade marketing
activities and materials, where appropriate.
In general, participation in the program involves four steps:
- Attendance at the TradeSmart Introductory Seminar.
- Having tourism suppliers provide documentation as to their travel
trade-related practices and policies;
- Participating tourism suppliers can arrange for an optional
private counselling meeting or telephone conversation with a travel
trade program professional to assist them in preparing their application;
- Review of the documentation by the program administrators to
ensure the practices and policies are in accord with the guidelines
for the program. Where necessary, consultations with the supplier
will be undertaken, particularly if the submission does not meet
the minimum requirements for acceptance into the program.
Once accepted, the supplier will be profiled in travel trade marketing
initiatives, where appropriate - essentially, where the supplier's
product or service is of potential interest to the travel trade
The program has been customized for each of three types of tourism
business, each with somewhat differing guidelines and requirements.
The categories include:
- Activity Products.